Archive for November 2009
SEO Outsourcing vs PPC
Posted on: November 26, 2009
In website promotion and generating traffic for a site, there are basically two major options that you can consider: SEO outsourcing or Pay Per Click advertising. For website owners who want to promote their freshly launched site on the Internet, it is very important to know which of the two works to generate more web traffic.
It is vital for to know the advantages and detriments of each Internet marketing approaches, but what’s even more pressing is to identify the objectives and targets that should be met before thinking about website promotions. Consider the budget and resources that you are willing to shell out to raise your rankings and increase traffic. PPC advertising requires you to put the money on the table since every ad and click should be paid for. But keep in mind that PPC is not a surefire thing and that it mostly all depends on the amount of cash you can cough out. With SEO outsourcing, on the other hand, cost may not be so much of a problem. It is even said to be more cost-effective than PPC since you pay for services on an hourly basis or on the number of back links generated. In terms of the ability to produce better rankings, SEO outsourcing is said to be more effective since SEO companies, especially the ones that really give quality service, go into a calculated planning of the back linking strategies before they start the website promotions. These companies have the edge of professional workforce with an in depth knowledge of the algorithms of search engines and behavior of online visitors. With a team of professional SEO engineers, writers, and backlink support group working behind your site promotion, you can adjust strategies and efforts to focus on a certain keyword when it is necessary. This is something that PPC cannot give you.
Promoting a website requires smart planning and sharp knowledge of business objectives and competition. Knowing the right method and approach to use in marketing your website contributes to your web rankings and productivity of your efforts.
There are so many Asian Call center locations out there. Right now, Malaysia, Indonesia, Thailand, and Vietnam either has a few sprouting call center locations or is being reviewed as a potential location for setting up BPO contact center service industries. China is also relatively new and already has a stable call center industry up and running. With its massive population, China is sure to be a good bid for going up the ladder on the global BPO competition. China is even implementing some measures such as creating more English courses for students in order to stimulate their industry which is just joining in the race. The population of China also creates lower wage rates and increases the likelihood of higher call center industry competitiveness. But really, China is still a long way behind because of the language and culture difference. Call agents need to have a neutral accent and fluent English. The only real major players in the Asian contact center competition are India and the Philippines.
India’s Asian Call Center Industry
Everyone knows the equation that call center equals India. It has been sufficiently portrayed in the media. Even in the recent Movie Blockbuster hit “Transformers” there is a scene where a soldier tries to call the command center for reinforcements when his call is received by a bored Indian call agent who does not seem to mind or understand at all the urgency of the soldier’s call.
India has long been in the BPO game since it was the first country where the industry grew. There are many factors for this phenomenon. India was a British colony and a lot of people were able to speak the language. India is also is a very poor third world country with such a huge overflowing population. Salary rates in the country were rock bottom. You can scrape the bottom of the barrel, that’s a picture of how low the rates are. As such, one can really save on expenses.
Philippines Best Kept Secret
The Philippines is a smaller country that was once a U.S. colony. It may be small, but the population of this third world country is massive. The city of Manila alone is the home of millions and millions of people. Thus the rate of salary is also low. It is the number two Asian call center location. It is actually one of the best kept secrets in the industry. Filipinos are very westernized in terms of culture and English is mandatory taught from childhood to adulthood in schools. When a company wants quality service instead of just dirt cheap bulk work that lacks quality, they go to the Philippines instead of India.
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